As the visual design lead and creative director for motorola.com, I've collaborated across multiple teams within Motorola to create a more unified online vision.

Drawing closer ties with the brand team allowed for better product storytelling on the site. Working with design research helped us identify areas to improve the shopping experience, especially on mobile. Collaborating with outside agencies improved communication when ramping up for product launches. 

Company: Motorola
Partners: Droga5, Webb deVlam, Wirestone, Ogilvy
Years: 2014 - 2016

Dodge has been a longtime partner of Fast & Furious, so being a superfan of the franchise gave me the chance to create a labor of love with this online experience.

With little more than a movie trailer and poster art, I created a world for fans to view the crew's garage and see the true heroes of Fast 6 - the cars. Behind the scenes videos, character bios, and galleries populated throughout the experience. And while you can't buy a fire-breathing Challenger from the film, we featured special edition rides you can check out at the dealership.

Agency: SapientNitro
Partners: Universal Studios, Wieden+Kennedy
Year: 2013

Now that most smartphones are 90% display, simple things like wallpapers become a major marketing vehicle. When I took the lead on creating visuals for Motorola's 2016 portfolio, I wanted to make an iconic style that was distinctly Moto. 

The sculpted glass concept of brought a fun element to the screen through the way color and light bends between objects, and represented Moto's craftsmanship values. To help differentiate phones, I created personalities for each device to segment the premium and trendy tiers.

Company: Motorola
Partners: Peter Schafrick
Year: 2016

Our team made it our mission to bring back the thrill of driving to Dodge.com. Given the opportunity to redesign the website, we focused on bringing a genuine, authentic voice and tone to the online experience.

Bringing in richer, interactive elements were necessary to breathe life into a brand known for their badass vehicles. For select vehicles, including a few special editions, I generated the shotlists and ensured the photography told as much of a story as the copy on the page.

Agency: SapientNitro
Years: 2013 - 2014

These are the Droids fans have been looking for. Through Verizon's partnership with Lucasfilm, my team developed a line of custom Droid Turbo 2 phones for sale in time for the latest Star Wars theatrical release.

After our team defined the color and materials for the five characters, I created phone media that pairs the look of the phone with the Star Wars visuals. The end result not only proved to be a successful licensed tie-in, but also a great way to show off our phone-configuring Moto Maker experience.

Company: Motorola
Partners: Verizon, Lucasfilm
Year: 2015

With a tagline like “Anything’s Possible,” the Illinois Lottery had the perfect chance to capitalize on the optimism of a new football season.

Through a sponsorship with a Chicago Tribune digital publication, we took advantage of the semi-weekly format to provide fresh, contextual interactive ads based on matchups or game outcomes. Because hey, if a Bears and Packers fan can get along, anything truly is possible. 

Agency: Critical Mass
Partners: Mag+, Downtown Partners
Year: 2012

Brick and mortar stores are constantly challenged by online shopping, and Best Buy was looking for ways to become more relevant in the social shopping space.

Our strategy was focused on elevating in-store experiences and provide new online tools. Take video game release events and provide planning tools and line upgrades. Embrace social engagement to offer deals or crowdfund wishlist items. Curate a selection of Etsy or Kickstarter projects and offer them in-store. Engage with people and be the tech-savvy shop again, offline and online.

Agency: Critical Mass
Year: 2011
 

Gillette has always been a champion of providing men the confidence to be successful. When Gillette entered hair styling territory, how do they set themselves apart against the likes of American Crew, Axe and Garnier?

Take Charge of Your Hair was a fun series of choose-your-own-adventure videos to teach men how to style their hair. Before you head out to sign a band, would you trust the styling advice of your old college roommate, mother, or grade school gym teacher? Pick the Gillette product to see it in action and have a successful evening. Opt for other products and see the disastrous consequences. 

Agency: Critical Mass
Year: 2009

Dodge understands that their cars are as distinctive as the people who drive them. And for those that want to separate themselves from the pack, they release special-edition vehicles featuring unique designs and accessories.

Photography of these vehicles requires a fresh editorial style not seen in standard brochures and press releases. They have a story to tell, from the sinister blacked-out Blacktop lineup to the gripping performance of an All-Wheel Drive Charger Sport. From concept to execution I worked on-site with photographers and retouchers to carry out those storylines for our online experiences.

Agency: SapientNitro
Partners: Midcoast Studio
Years: 2012 - 2014

Kellogg School of Management, a top-tier MBA program, was looking to redesign their website to coincide with the launch of their latest brand – both in parallel development. They were seeking an ownable identity that was current, dynamic and true to Kellogg, and our brand and site design teams at SapientNitro worked together to develop the final concept.

We used active collaboration as a foundation of the site experience to help reinforce the type of relationship that Kellogg has with its students. The design reflected those progressive and fresh values of their MBA program.

Year: 2014
Agency: SapientNitro

When it comes to selling the convenience of wireless audio, how do you convince shoppers to cut the cord with Best Buy's Rocketboost line of products? 

With little more than a logo we created mood boards that evolved into the brand's visual style - one that speaks to the sophistication and crisp quality of sound. We integrated diagrams to help consumers pick the right pieces for their setup throughout the house. In the end we gave Best Buy a platform to establish Rocketboost as a contending home theater solution.

Agency: Critical Mass
Year: 2011

Before Nissan set out to launch their first commercial vehicle in the US, they did their research. The end result is the NV Lineup. While domestic auto makers kept cranking out the same cargo vans over twenty years, a lot of consumer comforts and technologies have been neglected. 

For the unveiling of the NV Lineup we created a series of short documentaries of five small business owners and toured their current work vans. The experience covered pain points of the owners' vans and gave viewers a chance to hear from the Nissan engineers on how the NV solves each problem.

Agency: Critical Mass
Partners: Cutters, Dictionary Films
Year: 2010

Albertsons was looking to bring more excitement into their online advertising. To make it more interactive and engaging we let customers vote for their favorite foods, but not with a simple poll.

Selection '07 was more than a microsite. From parents wanting recipe inspiration to kids printing paper figurines, we utilized emerging technology of the time to share social content, engage with banners hosting live poll results, and add custom widgets to sites. The end result was a rich ecosystem of online content and touchpoints for fans of our candidates.

Agency: Critical Mass
Year: 2007

Infiniti unveiled their all-new JX to big fanfare but with one challenge - it was six months before it becomes available on dealership floors. My team was tasked to build an experience that was engaging and collected qualified leads.

Breaking traditional microsite trends, we showed as much as possible as if the vehicle were available today. We designed experiences like a light car configurator, immersive panoramic 360 galleries, and a 3D product tour.

Agency: Critical Mass
Partners: Armstrong White
Years: 2011 - 2012

When we were approached to update United Airlines' Mileage Plus experience, our challenge was to find the right blend of current UI trends while tapping into United's distinctive, artistic aesthetic.

Our concept focused on demystifying mileage value through calculators and interactive charts, as well as finding artistic ways to have the interface react to your membership level. While I shifted to another account after we won the pitch, the concept's influence impacted the resulting creative.

Agency: Critical Mass
Year: 2009

Nissan knew they had an uphill battle when they decided to bring commercial vehicles to the domestic-dominated American market. In order to break from the competition Nissan relied on their attention to innovation.

Our challenge was to make sure the website reflected new ways of doing things. Besides basic vehicle configuration we integrated apps to build organization systems to the van interior, as well as wrap the exterior with business logos and artwork. The site became a one-stop shop to build a fully-customized van that could be picked up at the dealership, an industry first.

Apart from the shopping experience we were also integral in developing the brand's look, which carried over into print and trade show designs.

Agency: Critical Mass
Partners: RTT, Armstrong White, Original Wraps, The Designory
Year: 2011

The facial hair revival gets stronger every Movember, a month-long fundraiser where men grow majestic (or pathetic) moustaches to raise awareness for men's health.

What started as a challenge amongst co-workers back in 2007 turned into a great creative outlet for a decade, raising over $13,500 individually and much more with the teams I led. When I wasn't posting silly Photoshop images, I rallied agency teams as captain, booked mobile barber services, created office signage and planned events. I even created a trophy, a Manly Cup if you will, to create friendly competition.

Partners: Critical Mass, SapientNitro, Motorola
Years: 2007-2016

After deciding to try the agency life, I had the chance to help build up Critical Mass culture in Chicago. During the course of seven years we saw Chicago increase from 25 to 200 employees, and it was important to retain the Canadian agency's culture as it grew.

Using internal projects as opportunity to try new things, I played the role of event coordinator, photobooth builder, culture archivist, presentation designer, timelapse photographer, painter, idiot in a robot costume, and probably some other embarrassing roles.

Agency: Critical Mass
Years: 2006 - 2012