Albertsons was looking to bring more excitement into their online advertising. To make it more interactive and engaging our team let customers vote for their favorite foods, but not with a simple poll. Selection '07 was more than a microsite. From parents wanting recipe inspiration to kids printing paper figurines, we utilized emerging technology of the time to share social content, engage with banners hosting live poll results, and add custom widgets to sites. The end result was a rich ecosystem of online content and touchpoints for fans of our candidates.
Roles: Art Direction, Widget & Flash Development
Company: Critical Mass
Best of Show, Integrated Ad Campaign: SuperValu Selection ‘07 - Internet Advertising Competition (IAC), 2008
Best Retail Integrated Ad Campaign: SuperValu Selection ‘07 - Internet Advertising Competition (IAC), 2008