When it comes to selling the convenience of wireless audio, how do you convince shoppers to cut the cord with Best Buy's Rocketboost line of products?
With little more than a logo we created mood boards that evolved into the brand's visual style - one that speaks to the sophistication and crisp quality of sound. We integrated diagrams to help consumers pick the right pieces for their setup throughout the house. In the end we gave Best Buy a platform to establish Rocketboost as a contending home theater solution.
Agency: Critical Mass