Brick and mortar stores are constantly challenged by online shopping, and Best Buy was looking for ways to become more relevant in the social shopping space.
Our strategy was focused on elevating in-store experiences and provide new online tools. Take video game release events and provide planning tools and line upgrades. Embrace social engagement to offer deals or crowdfund wishlist items. Curate a selection of Etsy or Kickstarter projects and offer them in-store. Engage with people and be the tech-savvy shop again, offline and online.
Agency: Critical Mass