Our team made it our mission to bring back the thrill of driving to Dodge.com. Given the opportunity to redesign the website, we focused on bringing a genuine, authentic voice and tone to the online experience.
Bringing in richer, interactive elements were necessary to breathe life into a brand known for their badass vehicles. For select vehicles, including a few special editions, I generated the shotlists and ensured the photography told as much of a story as the copy on the page.
Years: 2013 - 2014