Dodge has been a longtime partner of Fast & Furious, so being a superfan of the franchise gave me the chance to lead this labor of love. With little more than the movie trailer and poster art, I created a world for fans to view the Fast 6 crew's garage and see the true heroes of the movie - the cars. And while you can't buy a fire-breathing Challenger from the film, we injected special edition rides you can check out at the dealership.
Roles: Art Direction, UX Design, Photo Retouching
Company: SapientNitro
Partners: Universal Studios