Dodge has been a longtime partner of Fast & Furious, so being a superfan of the franchise gave me the chance to create a labor of love with this online experience.
With little more than a movie trailer and poster art, I created a world for fans to view the crew's garage and see the true heroes of Fast 6 - the cars. Behind the scenes videos, character bios, and galleries populated throughout the experience. And while you can't buy a fire-breathing Challenger from the film, we featured special edition rides you can check out at the dealership.
Partners: Universal Studios, Wieden+Kennedy