Dodge, known for their badass muscle cars, wanted to bring back the thrill of driving into their online experiences. Bouncing between art directing and creating a UI component library, our team injected attitude and interactivity to tell each vehicle’s story. As lead creative for special edition launches, I created a variety of launch microsites for custom Challengers and Chargers.
Roles: Creative Lead, Art Director, UI System
Partners: Midcoast Studio
#1 Automotive Brand Site - J.D. Power & Associates, 2013