Take Charge of Your Hair was a fun series of choose-your-own-adventure videos to teach men how to use styling products. Before go to sign a band, do you trust the styling advice of your mother or coach? Pick the Gillette product to see it in action and have a successful evening, or opt for other approaches with disastrous consequences. From concept to launch, I lead the art direction and UI design for the campaign.
Roles: Art Direction, UX Design, Video Editing
Company: Critical Mass