Hawker Beechcraft is a brand known for their small personal and private business aircraft. We were approached to give them a much-needed site redesign to reflect their premium planes and visualize information on a more consumer-friendly level.
Through concept and development of mood boards our team created themes ranging from the busy jetsetter to the adventurous aviation enthusiast. The selected concept focused on less boundaries and borders to make the site feel as open and free as flying itself.
Agency: Critical Mass