Infiniti unveiled their all-new JX to big fanfare but with one challenge - it was six months before it becomes available on dealership floors. My team was tasked to build an experience that was engaging and collected qualified leads.
Breaking traditional microsite trends, we showed as much as possible as if the vehicle were available today. We designed experiences like a light car configurator, immersive panoramic 360 galleries, and a 3D product tour.
Agency: Critical Mass
Partners: Armstrong White
Years: 2011 - 2012