Infiniti unveiled their all-new JX to big fanfare but with one challenge - it was six months before it was available at dealerships. My team was tasked to build an experience that was engaging and collected qualified leads. Jumping in on the second phase, I lead efforts that included refreshed imagery, improved the interior 360 experience, and built a light car configurator.
Roles: Art Direction, UX Design
Company: Critical Mass
Partners: Armstrong White