Nissan spent years developing the next generation of cargo van - a segment that had remained unchanged for twenty years in the US. For the unveiling of the Nissan NV Lineup my team created a series of day-in-the-life documentaries of small business owners discussing pain points of their vehicles. After the announcement, we followed up with a series that integrated Nissan engineer commentary to explain how they solved the common problems found in these people’s lives.
Roles: Art Direction, UX Design, Video Editing
Company: Critical Mass
Partners: Cutters, Dictionary Films