Oura
Scaling growth for the smart ring
Roles:
Senior Product Design Manager
Partners:
Instrument
Year:
2024 - 2025
The smart ring industry has been booming in recent years, with Oura leading the pack. As competition in the space increases, our website needed to shift from a single-product experience and adapt for rapid growth - in product offering, new feature launches, and expanded global availability.
Collaborating across product teams, marketing, and creative, our strategic initiatives have bolstered our team’s capabilities and optimize overall site performance. This is a small snapshot of what we’ve been up to.
Give every body a voice
Blending technology and wellness with a human-centric tone, the homepage balances our tproducts with a light overview for those new to smart rings
Tech that blends into your life
Product overview pages highlight how wearable tech does not require compromising personal style
Optimism is in our DNA
Pages go beyond features – compelling content and visuals tell a story about personal wellbeing, inspiring users to see our offering as a tool for self-discovery and longevity
Confidence leads to conversion
Optimizing via iterative testing is key, ensuring customer satisfaction and confidence to begin their wellness journey with us
Scaling for an expanded product lineup
While the website was built to sell a single ring, we’ve expanded a storefront to accommodate more ring models, accessories, and companion products