Moto is the home of our smartphone’s innovative features and gesture controls. Despite the features being highly rated, research consistently identified one challenge: discoverability. Pushing for a more editorial approach, I helped lead the redesign to balance the need for engaging content with fast feature access. Now, Moto has a more distinctive and memorable presence on our devices.
Roles: Creative Direction, Design Strategy, UX Design
Illustration Shortlist - The One Club Awards, 2019