Roles:
UI Design Director / Product Strategy
Year:
2019 - 2020
Moto is the home of Motorola’s innovative smartphone features and gesture controls. Despite the features being highly valued by consumers, research consistently identified one challenge: discoverability. After auditing current features, content and general structure, I helped lead the effort to create a more approachable and inspiring experience for users to explore all that we offer. The new app created a more scalable platform to grow and evolve, as we expanded into customization, lighting, gaming and educational features.
Not only did this project improve user perception of our devices, but tech media began including the Moto app as part of their smartphone reviews.